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Useful Tips and Tricks to Help You Grow

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What's black and white and read all over?

Jun 3, 2017 9:51:00 AM

Graymail: when you give your email address to get a discount and get endless emails.

 
Technically, it isn't spam, but graymail hurts your marketing efforts – recipients rarely open emails, so your messages land in their spam folders, your engagement rate drops, and fewer people see your offers. 
 
Combat graymail by:
  • Segmenting your email database. 
    • If a contact hasn’t opened 10 emails in 6 months, remove them from your email campaigns.
  • Allowing subscribers to select their engagement level. 
    • Maybe they want monthly emails, not weekly ones.
 
Your database is made up of people like you, so before you hit send, ask yourself: How would I react to receiving this email?
marketing to millennials
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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