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Useful Tips and Tricks to Help You Grow

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To know me is to love me

Aug 15, 2017 1:46:00 PM

And we’re back with the marketing hourglass! Today we’re going to tackle the know, like, and trust steps in a prospective customer’s journey to find the perfect product/service.

Know – how do you get people to realize you exist?

  • Write blogs
  • Optimize content for search engines
  • Ask for referrals from current customers


Like – how do you get people to like you?

  • Have an easy-to-use website
  • Offer helpful content
  • Be relatable (by sharing your sense of humor, for example)


Trust – how do you foster trust once people know and like you?

  • Get testimonials from current customers
  • Do the things you say you’ll do (follow through)
  • Offer helpful content


Once these 3 steps in the marketing hourglass are complete, it's time to get prospective customers through 'try' and ‘buy’ to become ‘repeat’ and ‘refer’ customers.

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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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