Hourglass - Zoom to sand
August 15, 2017 By Courtney Stallings

To know me is to love me

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And we’re back with the marketing hourglass! Today we’re going to tackle the know, like, and trust steps in a prospective customer’s journey to find the perfect product/service.

Know – how do you get people to realize you exist?

  • Write blogs
  • Optimize content for search engines
  • Ask for referrals from current customers

 

Like – how do you get people to like you?

  • Have an easy-to-use website
  • Offer helpful content
  • Be relatable (by sharing your sense of humor, for example)

 

Trust – how do you foster trust once people know and like you?

  • Get testimonials from current customers
  • Do the things you say you’ll do (follow through)
  • Offer helpful content

 

Once these 3 steps in the marketing hourglass are complete, it's time to get prospective customers through 'try' and ‘buy’ to become ‘repeat’ and ‘refer’ customers.

Download our Marketing Maturity eBook

About Author

Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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