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Packaging your products and services

Jun 25, 2017 4:24:00 PM

The process of getting a customer to know, like, trust, try, buy, repeat, purchase, and refer you requires that you consider your products and services offered in a different way than you traditionally have. 

The goal of packaging is to make it easy for the customer to make a choice. This includes fixed price, lower risk, and fewer decisions. With packaging you want your customers to be able to differentiate your company, service or product. 

Three types of packaging include:

  • Your core offering
  • Your starter offering
  • Free or trial offering


Download our Packaging Worksheet to see the complete list and also think through the various types of offers you would like to have available to your customers.

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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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