We've returned – and so have you! – to our series about marketing sophistication and maturity. We’ve covered many things, like strategy, content planning/creation, and several steps to having a total online presence. 

Today's topic is customer testimonials. 

People don't trust businesses, they trust people. They want a product someone like them has tried and liked – hence the need for customers saying good things about you on your website.

Aren't sure what a customer testimonial is or just don't have any, for whatever reason? You guessed it – your testimonial strategy is absent.

Do you have a few customer testimonials? A couple of quotes? Maybe somewhere? Are you not sure how they'll help you? If so, your strategy is reactive.

As you get a better – sporadic – strategy, you understand why you need customer testimonials, and you have a few – they're just unfocused and disorganized. 

But you hit the jackpot with a consistent strategy – you understand the point of customer testimonials, you have several on your site in an organized fashion, and, most importantly, you can get more because you have a system that's easy for your customers to use.

Next week? Social media!