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It's not bragging if other people are saying it

Aug 11, 2017 1:44:00 PM

We've returned  and so have you!  to our series about marketing sophistication and maturity. We’ve covered many things, like strategy, content planning/creation, and several steps to having a total online presence. 

Today's topic is customer testimonials

People don't trust businesses, they trust people. They want a product someone like them has tried and liked – hence the need for customers saying good things about you on your website.

Aren't sure what a customer testimonial is or just don't have any, for whatever reason? You guessed it – your testimonial strategy is absent.

Do you have a few customer testimonials? A couple of quotes? Maybe somewhere? Are you not sure how they'll help you? If so, your strategy is reactive.

As you get a better  sporadic  strategy, you understand why you need customer testimonials, and you have a few – they're just unfocused and disorganized. 

But you hit the jackpot with a consistent strategy – you understand the point of customer testimonials, you have several on your site in an organized fashion, and, most importantly, you can get more because you have a system that's easy for your customers to use.

Next week? Social media!

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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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