A keyword is a word or phrase that someone types into a search engine such as Google, Yahoo, or Bing to find your website. Say for instance I wanted to buy a car, I would go to a search engine and type “Cars for sale”, and this would be considered a keyword phrase.

A keyword phrase can be very descriptive and even consist of demographic information to be more specific. For example a specific keyword for your area would consist of, “Cars for sale in Charlotte North Carolina.” Knowing which keywords will attract a prospective customer is not easy, and some professionals even consider it a science. There are specific companies like us that specialize in keyword research.

Great keywords have both of these attributes:

• People are actually searching for them regularly
• There are not enough competitors  optimizing for specific keywords that have a high search volume that pertain to your business

Deciding which keywords will help prospective customers find your website is key for any business, but choosing the keywords that will turn those visitors into sales is a task that will take research, time, and testing.

Ready to hand your keyword research over to a professional? Leading Results has a process for discovering high-quality keywords that will drive quality prospects to your website.