Google is changing their AdWords format and offering expanded text ads (ETAs) that are 50% larger! They're available on the Google Search Network and the Google Display Network, are supported by all the AdWords tools that currently support text ads, and are fully compatible with ad extensions.
Expanded text ads differ from standard text ads by having:
- Two headline fields (up to 30 characters each)
- A single, expanded description field (up to 80 characters)
- A display URL that uses your final URL's domain
- Two optional ”Path” fields used in the ad’s display URL (up to 15 characters each)
Starting January 31, 2017, standard AdWords ads will remain “in play,” but you won’t be able to edit existing ones or create new ones – Google will only support expanded text ads beyond that date.
Luckily, you don't have to create new ads entirely from scratch – Google is allowing you to alter your existing standard ads, although you'll want to update the content to take advantage of the new character limits.
ETAs are basically Google ads on steroids, giving you more control over your message; early research has shown that the ETAs receive significantly more clicks than the standard format.
So don't wait – get started with Google's expanded text ads today!
To learn more about Google's expanded text ads, read this article.