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You don't have to be first, just unique

August 25, 2011

This picture just stopped me cold in my tracks.  At the grocery store.  Picking up some fruits and veggies and saw this:

Now, I have see a lot of mini-melons over the years.  But I have never seen a

"Personal Watermelon"

I applaud the creativity of the marketing team that named this.  There is nothing particularly unique about a small watermelon, but they have staked out a new category with this naming.

So that begs the question to you.  What are you doing in your business that could have a unique name, and therefore, value to your company.  It doesn't have to be a unique service. It doesn't have to be something that only you do.  It just has to have a unique name.  Something both descriptive and creative, that sets you apart.

In example, I say it all the time - you can't differentiate on great service - no company claims to have lousy service as a hallmark - but you can differentiate on the process you have developed to make sure you provide great service.  So put a name on it.  Talk about. Decorate it.  Make it your own.  Make it "personal"

Leave us a note about something you've done this way!  (and enjoy the watermelon while summer lasts)

Topics: Marketing

Dan Kraus
Written by Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.

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