This picture just stopped me cold in my tracks.  At the grocery store.  Picking up some fruits and veggies and saw this:

Now, I have see a lot of mini-melons over the years.  But I have never seen a

"Personal Watermelon"

I applaud the creativity of the marketing team that named this.  There is nothing particularly unique about a small watermelon, but they have staked out a new category with this naming.

So that begs the question to you.  What are you doing in your business that could have a unique name, and therefore, value to your company.  It doesn't have to be a unique service. It doesn't have to be something that only you do.  It just has to have a unique name.  Something both descriptive and creative, that sets you apart.

In example, I say it all the time - you can't differentiate on great service - no company claims to have lousy service as a hallmark - but you can differentiate on the process you have developed to make sure you provide great service.  So put a name on it.  Talk about. Decorate it.  Make it your own.  Make it "personal"

Leave us a note about something you've done this way!  (and enjoy the watermelon while summer lasts)