This picture just stopped me cold in my tracks. At the grocery store. Picking up some fruits and veggies and saw this:
Now, I have see a lot of mini-melons over the years. But I have never seen a
I applaud the creativity of the marketing team that named this. There is nothing particularly unique about a small watermelon, but they have staked out a new category with this naming.
So that begs the question to you. What are you doing in your business that could have a unique name, and therefore, value to your company. It doesn't have to be a unique service. It doesn't have to be something that only you do. It just has to have a unique name. Something both descriptive and creative, that sets you apart.
In example, I say it all the time - you can't differentiate on great service - no company claims to have lousy service as a hallmark - but you can differentiate on the process you have developed to make sure you provide great service. So put a name on it. Talk about. Decorate it. Make it your own. Make it "personal"
Leave us a note about something you've done this way! (and enjoy the watermelon while summer lasts)