This article was originally in one of my clients’ (and a friend) newsletter.  I thought it was worth the reprint because while they are the most frustrating of creatures to battle with, squirrels (aka Pole Rats) do get my admiration for their adaptability and persistence – great qualities for all marketers.  So thanks to Bob Jones of TRIF.com for this content.

So, what can we learn from a 3 footed squirrel?

Plenty! This little guy lost his rear right foot in a battle with something other than me.

You would think that would give him pause to cross a 75' cable 20 feet in the air. Nay Nay! He climbs a tree close to the house and onto the roof.

He travels the roof peak finding his way to one end of the high-wire and slowly descends onto the wire heading for a caged block of feed intended for Downey woodpeckers and feathered friends.

Why is this newsworthy? Because this squirrel, this 3-footed furry rodent is the only animal who has taken the risk and dared to walk this high-wire originally constructed to thwart black bear, gray squirrel, red squirrel and chip monks.

It was this 3-footed demon that even after jumping into space unknown and falling to the ground more than a dozen times who still ventured forth persistent to reach his goal and bent on success.

It taught me a lesson in determination and perseverance. Somehow I feel I should reward this mangy animal for conveying these values to me - again. per-se-ver-ance . n. Steady persistence in adhering to a course of action, a belief, or a purpose; steadfastness.