So I probably won't do this often, but this week brought some really interesting case studies to my mail box. I had a great direct mail piece from Tufts Veterinary Hospital and an awful catalog ad that I pulled out from a distributor to remain nameless. First the good.
The piece below came as a thank you for donating money to the Tufts Veterinary Hospital. I gave them money freely - they basically saved my dog's life a couple of years ago - and I did not expect anything more for it than the tax deduction. And then this piece showed up inviting us to a picnic for dogs and their owners. How smart and great are they? If you are doing fund-raising or referral marketing, what are you doing to say thank you?
This is the front of the invite:
And this is the back:
And of course, the RSVP
Then there is the bad. Look at this ad for Microsoft Office 2011 for the Mac. And look at my highlights on this. Come on, really? If you are trying to promote the latest version of the software, how about at least updating your images to say... 2008? Really. What have you seen in your mail, both good and bad? Leave me a comment.