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The good and bad in my direct mail-box

May 8, 2011

So I probably won't do this often, but this week brought some really interesting case studies to my mail box.  I had a great direct mail piece from Tufts Veterinary Hospital and an awful catalog ad that I pulled out from a distributor to remain nameless.  First the good.

The piece below came as a thank you for donating money to the Tufts Veterinary Hospital.  I gave them money freely - they basically saved my dog's life a couple of years ago - and I did not expect anything more for it than the tax deduction.  And then this piece showed up inviting us to a picnic for dogs and their owners.  How smart and great are they?  If you are doing fund-raising or referral marketing, what are you doing to say thank you?

This is the front of the invite:

Invite to brunch for donors to Tufts Veterinary Hospital - Front

And this is the back:

Invite to brunch for donors to Tufts Veterinary Hospital - Back

And of course, the RSVP

Invite to brunch for donors to Tufts Veterinary Hospital - RSVP

Then there is the bad.  Look at this ad for Microsoft Office 2011 for the Mac.  And look at my highlights on this.  Come on, really? If you are trying to promote the latest version of the software, how about at least updating your images to say... 2008?  Really.    What have you seen in your mail, both good and bad?  Leave me a comment.

Shouldn't you at least update your advertising images

Dan Kraus
Written by Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.

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