strategy-matters.pngUsing a smart, well-crafted marketing strategy is critical to your business achieving marketing goals, but many people misunderstand what a marketing strategy truly is. Marketing strategy isn’t your goals or objectives, it is a concise explanation of how you plan to reach those objectives.

With that in mind, this month we focused exclusively on marketing strategy, compiling some great posts that will help you define your marketing strategy. We spend some time thinking about content marketing, and the many tools and tricks you need to complete your content marketing goals.