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Content Creation

 

Inbound marketing brings prospects who become customers IN by attracting them with various types of content. This allows them to come to you in their own time, at their own pace.

We are an inbound marketing agency, and we can create (or help you create) the educational, relevant content you need to be a successful inbound marketer. The following types of content are what we most frequently undertake for our clients, though not every client uses every piece of content - that’s why strategy and goal setting is so important.

High Quality

 

Easy to Edit

Optimized for Lead Generation

 

Blogs

Blogs increase your success on search engines, attract top-of-the-funnel visitors, establish you as an expert in your field (because you are!), and offer educational information that keeps visitors coming back for more.

Having a current, educational blog is the cornerstone of a successful SEO program, along with social media posts that engage your audience and a brand that expresses thought leadership. Our team can write about nearly any topic via research or interviews with your team. And, depending on your website, we’ll optimize the blog for SEO and post it as part of our services.

 

Ebooks & White Papers

More in-depth educational content like ebooks and white papers lead your prospects farther down the buyer’s journey and offer more opportunities to identify leads.

Infographics

Infographics combine text and images to make complex data more appealing and easier to understand. They attract visitors who prefer visual content and are more likely to be shared across social media, expanding your audience.

 

Case Studies

Case studies outline your success in solving a client’s problem(s), which helps prospects understand how you’ve excelled in the past – and how you can help them. The voices of your customers are a powerful tool during the buyer’s journey. The stories we create for our clients are more than the who-what-why facts – we know how to elicit the personal and emotional results, too.

Website Copy

You have 8 seconds to grab a visitor’s attention and keep them from leaving your website, so attention-grabbing content is critical.  

 

 

 

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