A core change of search engine optimization techniques between today and just a few years ago are the referred to "Panda" and "Penguin"- Apparently because no understanding of Google is complete without a trip to the zoo?
I keep seeing “experts” talking about SEO today as it was in 2008. And that’s just not so. So this blog is discussing the changes that have happened in the last 5 years.
There is, of course, the technical mumbo-jumbo that works better than Ny-Quil binge drinking to help exceptional but generally normal people get a superb night’s sleep.
Lots of links to that below.
- Do make sure you are seated.
- Have a pillow nearby
- And don’t have anything involving bank accounts anywhere on screen.
So here’s the really way to quick rundown of what those changes mean for you, with a focus on what changed since 2008.
1) Google Loves Blogs:
No, really, Google wants to see frequent changes on websites. And rewarding those sites that add content to the internet is in Google’s interest. Ergo- Google has made changes to their ranking methodology that makes blogging a much more powerful technique- at least relatively to other methods.
2) Not all links are good links:
At one point in time, any inbound link was at least partially ‘good’. This is no longer the case. A site with poor reputation- usually sites with pay-for-links status- now can give negative results. This was a conventional technique for the traditional Search Engine Optimization companies that delivered outstanding bang for the buck.
This strategy now often backfires.
3) Wordpress and CMSes are King.
This relates back to 1- Google loves blogs! The more blogs, the more content there is for Google to sort. And Google does love to sort content!
Google accepted the trend of letting CMS systems such as Wordpress, Drupal and Hubspot be the primary hosting and website plug-in tools. At one point, it was true that the best search engine optimized sites were not on those platforms. Today, the reverse is true.
4) Key-Phrase over Key-Word:
My absolutely favorite statistic is that 18% of Google searches are unique. And this number is going up as more people are training themselves to give longer, multi-word keyphrases
What does that mean for us?
Owning “Keywords” is far less important than it was. To the point that I now consider keyword ranking data nearly irrelevant information. Key-Phrase data is now more important, and researching that is the data mining art of discovering what terms are being searched for that there is no or little content currently addressing that specific combination of words.
Ok- Promised links- Do grab a pillow!