Creating content can be a chore, we agree, but you need content to bring prospective customers to your website to – hopefully – become leads.
Luckily, all the content you already have has the potential to be used again, albeit in a slightly different way. Here are a few examples:
An eBook – take a series of blog posts on a related topic and combine them into an eBook.
This is great for both current and prospective customers – current customers may have already read all the content on the topic, but now you’re offering it in a convenient bundle. Prospective customers can see how much quality content you have, which might keep them on your site longer.
An Ultimate Guide – Collect the best blogs/articles you can find about a subject and give them to your visitors all in one place.
If you're running out of ideas for original content, try "borrowing" someone else’s. Don't think of it as sending prospective customers to a competitor’s page, think of it as saving your audience a lot of time – something that’s at a major premium these days.
Also. It is absolutely vital that you do not copy and paste someone else's content. That's plagiarism. Offer links instead.
A Checklist – take an instructional blog and make it even more instructional by turning it into a checklist.
Simplify it into a series of bullet points, remove anything that isn't an action, and group instructions together to make them easier to follow. (Bonus points if you create it in a printable format – people love physically checking things off lists.)
If you struggle to create original content all the time, start looking for ways to put a new spin on the content you already have – the content might not be original, but the format will be.
For 6 more ways to repurpose your content, check out this blog.