Facebook Live launched in April 2016 and is a useful tool for furthering your brand. Live streaming has opened the door to much larger audiences and can add to your sales funnel. Many businesses don’t use it because they (well, their employees) are too self-conscience about being live in front of a camera.
I promise once you hear these stats you’ll change your mind.
A Livestream blog full of statistics about the state of video in marketing today says, “Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video to social posts.”
Now that you know EIGHTY PERCENT of people would rather watch live video, you’re ready to put that self-consciousness aside, right? (Or make one of your coworkers put their self-consciousness aside, whatever works for you).
Here are three DO’s and DON’Ts that will help your Facebook Live endeavors.
Going live is more than just logging into Facebook and pressing live – you can do that, but you won’t have quality video … or quality viewers. Few things are more frustrating than watching a live video but not being able to hear the presenter. So:
- DO use an external mic!
- DON’T rely on a built-in computer mic! It may sound ok to you, but your audience will probably disagree – and since research says 67% of viewers agree that the quality of your live video affects how long they’re willing to tune in … YOU NEED A MIC.
Prep before going live
This probably sounds obvious, but I’m going to say it anyway: YOU NEED TO PREP BEFORE GOING LIVE! And I don’t mean prepping the content to present (although you need to do that), I don’t mean finding the perfect lighting (although you need to do that), I don’t mean drinking six cups of coffee or a Red Bull to get the energy you need to present (although if you need to do that, we won’t judge.)
What I mean is you need to promote your live video at least 6-12 hours before actually going live!
- DON’T just press live and expect a massive turnout of viewers.
- DO automate one or two social posts announcing the live launch and one or two posts reminding your followers what time you’ll be going live.
BONUS: Set up incentive to watch the live video. For example: “Tune in at 3 pm EST to watch our live video and receive a free quote!” (Not only will you get more viewers, you might add new people to your funnel.)
Relevant content + positive energy = a great viewer experience!
Have you ever seen a blog with a SUPER intriguing headline … but then you read the first paragraph and couldn’t believe how boring it was? That content was obviously meaningful to you, so you wanted to learn more, but you couldn’t bear to keep reading because it was boring. The same goes for Facebook Live videos. (Shocker, I know.)
Again, that equation goes: Relevant content + positive energy = A great viewer experience!
- DON’T create a static, mundane plan for the content you’re presenting. (If you have great content but no energy, viewers won’t stay tuned in; if you have positive energy but irrelevant content, viewers won’t stay tuned in.)
- DO sound excited and energetic! (If you feel like you can’t, find an employee who doesn’t mind presenting the content for you.)
Want to learn more about going live on Facebook? Contact me at Katie@leadingresults.com.