Seriously. I asked this question to 5 different employees at Donelan’s Market last week and got 5 total different and totally useless answers:
1 – I don’t know
2 – To make nice music
3 – She just shows up sometime
4 – The owner likes the music
5 – I have no idea, I wish she wasn’t here
What a completely MISSED opportunity. Maybe the owner does like the harp. Maybe the harpist is his sister. Maybe this is the harpist version of busking?
Here’s why the opportunity was missed. The owner of this market had gone out and done something unusual. And he did it repeatedly as it seems this harpist plays here monthly. But he had never taken the time to weave a story (real or fictitious) as to why the harpist was in the store. And he had never taken the time to let his employees in on the story either.
Successful small business marketing is about telling your story and the value your clients or customers get as part of that story. If you are going to take the time and make the effort to create a talk-able difference – and a harp in the grocery store is a difference – then please take the time to make sure all your employees and partners are in on story and can help you tell it. Have a difference, but not having a reason for it, just creates confusion and indifference.
What do you think… what should the story about the Harp in the grocery store be?