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What's YOUR Marketing Pennywise?

October 5, 2017

I’m not really a horror guy, but I’m familiar with Stephen King – and considering his books have sold over 350 million copies, it’s safe to say a lot of people are familiar with Stephen King. I went through a phase as a kid where I read It, Christine, Cujo, and more; as an adult, I recently found myself in a matinee watching It: Chapter One.

I was scared.


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PennywiseStephen King It.jpg

The story centers around a small Maine town and a loveable band of seven childhood “losers” who come together to overcome their personification of fear: Pennywise the Dancing Clown. What struck me – after my heart rate went back down to a human level – was how the storyline applies to small businesses and the work a lot of us do.

Most small business owners start off on their own and then grow their team. In the movie, the kids start off solo as well – each has their own problems with school bullies, parents, and the world in general. Then the kids come together, share their fears with each other, and realize they have more in common than they ever thought. When they discover this, they work together to conquer their fears.


Defeating Pennywise

It should be the same for small business owners – after they work with a professional marketing agency that helps them face their fears, those fears become less scary and easier to address, go after, and vanquish (with a little help from your friends or marketing agency partners).

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Public Speaking

A common and rather big fear – not only for small business owners but for most of us – is public speaking. I know some people who would rather face Pennywise than get up in front of a group of people and speak. We have two seasoned public speaking experts on our staff that can help demystify the public speaking “bully” so you can share your knowledge with others.


Or, many people procrastinate about starting a podcast. Podcasts are excellent tools to showcase your knowledge and problem-solving abilities to help your end customer, but the fear of not knowing what’s involved, the technology, the time, the money, etc. often stops people from doing it. I’ve created two podcasts and host or cohost both of them, so I can help you launch a podcast. (By the way – what it really boils down to is a conversation; once you have the initial tech set up all you have to do is hit record.)


SEO and PPC are two other monsters that small businesses fear like Pennywise. Search engine optimization and pay-per-click are critical to getting more business, so they’re intimidating; we’re constantly working on our clients – and our own – SEO and PPC, so we’d be happy to help you too!


Video. Stop! Don’t run! When we’re networking and the conversation turns to video, a lot of people say they think it’s too expensive or otherwise out of reach – but we have a video editor on staff, so we can help you utilize video without making you break the piggybank.

Just like in the movie It, where the children join forces and take on Pennywise, a good marketing agency joins forces with you to face the problems of marketing your business.*

13 Questions to Consider When Selecting a Marketing, Advertising or Design Agency

Is your marketing a nightmare? Let us know in the comments. We’d love to help!

*Unless your business’s fear is a shape-shifting, dancing clown – then you’re on your own!

Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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