Creating lasting or memorable value for your customers, beyond your core product or service is a great way to build a referable business. As long as your core business is solid, the value-add services or products are what get you talked about.
A great example of this struck me this weekend during the NPR show “Wait, wait, don’t tell me”. This weekly show always has great contestant quizzes and the prize they give away is something that costs them almost nothing and requires no additional “sponsor mention”. That prize is to have the professional announcer from the show – Carl Kasell – record a greating for the winner on their home voice mail or answering machine.
So think about the other talents you have around your company or in your partner network. Maybe you have voice talent that could help out a client. Or there is a great writer that would do a quick edit for client's new brochure. Thinking a little broader... If you are a dry cleaner – can you automatically sew the missing button back on? If you are a CPA, can you partner with someone that would offer a tune up for your small business client’s PC? If have a cleaning service, could you bring in someone to do a quick grounds clean up? There are endless ideas. What makes you remarkable? Gotta story to share? I’d love to hear it.