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7 min read

Video isn't up-and-coming, it's HERE

October 19, 2017

Take advantage of video as an exploding content medium by using it in all stages of the inbound methodology. Here's how:

Attract: Move strangers to frequent visitors

  • Company culture videos
  • Facebook video ads
  • Video blogs

Convert: Move visitors into leads

  • Tutorial videos
  • Short webinars
  • Newsletter videos

Close: Move leads into customers

  • Testimonial videos
  • Demo videos
  • Sales check-in videos

Delight: Move customers into promoters

  • Customer ‘thank you’ videos
  • FAQ videos
  • Customer onboarding videos

We’re practicing what we preach, so if you want to see this blog in video form, click play below! 



Hi! We're Wistia. We provide business video hosting to attract, engage, and delight

Wistia video thumbnail - The Inbound Methodology in Terms of Video

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Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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