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7 min read

Video isn't up-and-coming, it's HERE

October 19, 2017

Take advantage of video as an exploding content medium by using it in all stages of the inbound methodology. Here's how:

Attract: Move strangers to frequent visitors

  • Company culture videos
  • Facebook video ads
  • Video blogs

Convert: Move visitors into leads

  • Tutorial videos
  • Short webinars
  • Newsletter videos

Close: Move leads into customers

  • Testimonial videos
  • Demo videos
  • Sales check-in videos

Delight: Move customers into promoters

  • Customer ‘thank you’ videos
  • FAQ videos
  • Customer onboarding videos

We’re practicing what we preach, so if you want to see this blog in video form, click play below! 



Hi! We're Wistia. We provide business video hosting to attract, engage, and delight

Wistia video thumbnail - The Inbound Methodology in Terms of Video

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Katie Lorenz
Written by Katie Lorenz

Katie is our youngest member. She is passionate about sharing ideas and helping to convert ideas into finished products. She is also a video editing enthusiast and joined Leading Results in part to expand her skills and bring fresh ideas to the editing process. Katie also loves learning new things from marketing and applying them to achieve client success. She is a valuable asset to the team with great energy, excitement and a commitment to results. A Philadelphia native, Katie is assertive, intelligent and driven.

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