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Useful Tips and Tricks to Help You Grow

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Create Unique Images Quickly and Easily with PowerPoint

January 1, 2014

"A picture is worth a thousand words." – Frederick Barnardunique-image-made-quickly

But it's more than that!

According to the SAGE Handbook of Political Communication, a picture also has this added benefit: The human brain can “… process visual information 60,000 times faster than the time it takes it to decode text.” Remember the concept of an “elevator pitch”? – Well, a picture is a supersaturated elevator pitch!

Both the elevator pitch and the picture are powerful tools. As marketing designers, we use images to attract readers and help them understand our concepts. However, finding the right image can be a challenge, especially if you're not a graphic designer. Here are some quick tips and tricks you can implement to spice up your images  no PHOTOSHOP necessary.  

STEP 1: Open PowerPoint and insert the image you want to edit by clicking on the word picture on the options panel or insert picture on the top bar.

STEP 2: Use five useful functions in PowerPoint for your images:

 

Mask-to-shape: click on the image, select "Format" in the options bar, choose "crop," then "mask to shape." Choose your shape and you’ll get custom-shaped photos that draw people into your articles!

You can also insert a text box and add words over your image. Add colors, shapes, and other images to create elegant calls-to-action with no graphic design skills.

Don't have many images? No problem! Try royalty-free stock photo sites like Stencil or iStock Photos.

If you want to check out some editable PowerPoint CTAs, check out the awesome HubSpot resource by clicking on "50 Designed CTA Templates" CTA that follows.

Get 50 Editable PowerPoint CTAs

Susan Grewell
Written by Susan Grewell

Susan has a Marketing degree from Penn State and experience running her own small graphic design company. She is completing her certification in Web Design and Development. At Leading Results, she employs her writing, editing, graphic design, and web experience to help round out their very talented team as both the lead graphic designer and secondary web developer.

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