"A picture is worth a thousand words." – Frederick Barnard
But it's more than that!
According to the SAGE Handbook of Political Communication, a picture also has this added benefit: The human brain can “… process visual information 60,000 times faster than the time it takes it to decode text.” Remember the concept of an “elevator pitch”? – Well, a picture is a supersaturated elevator pitch!
Both the elevator pitch and the picture are powerful tools. As marketing designers, we use images to attract readers and help them understand our concepts. However, finding the right image can be a challenge, especially if you're not a graphic designer. Here are some quick tips and tricks you can implement to spice up your images – no PHOTOSHOP necessary.
STEP 1: Open PowerPoint and insert the image you want to edit by clicking on the word picture on the options panel or insert picture on the top bar.
STEP 2: Use five useful functions in PowerPoint for your images:
- Corrections – changes brightness and contrast
- Recolor – changes color and the mood dramatically
- Filters – artistic filter options like blurring and pixelating
- Remove background – removes the background
- Crop – general cropping and also mask-to-shape (see below)
Mask-to-shape: click on the image, select "Format" in the options bar, choose "crop," then "mask to shape." Choose your shape and you’ll get custom-shaped photos that draw people into your articles!
You can also insert a text box and add words over your image. Add colors, shapes, and other images to create elegant calls-to-action with no graphic design skills.
If you want to check out some editable PowerPoint CTAs, check out the awesome HubSpot resource by clicking on "50 Designed CTA Templates" CTA that follows.