In the book The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber, Gerber writes about the importance of building your business like a franchise, structuring everything.
4 min read
In marketing platforms and systems like HubSpot, workflows are a staple of marketing automation and sales enablement. But are workflows the best measure for you? This blog outlines where workflows can be a marketing champion, and where they’ll weaken your efforts and drain your sales pipeline.
Let’s start with the basics.