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Please Don’t Tell Me What You Do. Your Website Should Tell Me What I Get.

By Dan Kraus on December 9, 2010


I must have quoted Simon Sineck and his golden circle about 15 times in the past 3 days. (“People don’t buy what you do, they buy why you do it”)  Have you looked at your website? How many times do you say “I” , “We”, “ X company” and how many times do you say “you get” or “our customers receive” or something similar?

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