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4 min read

How to Improve Your Website

By Darling Jimenez on October 25, 2018

If you know your website needs work, you’re in the right place to learn how to make improvements on a low budget. Following is a 3-step process to improve your website. (Rome wasn’t built in a day, and a better website won’t be, either – but this will give you a place to start.)

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3 min read

How Psychology Affects User Experience

By Darling Jimenez on March 1, 2016

Psychology is essential when it comes to graphic design and web development. Often, companies
 are too concerned about having a pretty website and have little concern for the psychology of their design choices. Humans respond to content at a basic — that is, physiological and psychological — level without even realizing it. This blog seeks to shine light on five important things to remember about human psychology and the direction they should give your user experience design and planning. 

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6 min read

10 Photoshop Tricks to Keep You From Going Crazy!

By leadingresults on January 20, 2016

For the last several years, Illustrator has been my default go-to on all things design. I love the interface, the intuitiveness, and consistency it offers. Needless to say, when my company asked me to shift gears and start using Photoshop, I almost panicked.

I was very familiar with Illustrator and InDesign and had extensively used both, but Photoshop is a different animal. I calmed myself by saying, “But I’ve used other Adobe Suite programs, so how difficult can it be? I’m sure it’s intuitive as well, right?”

It's NOT!

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2 min read

Without a Persona, Just STOP

By Darling Jimenez on February 2, 2015

I recently attended the first meeting of the West Chester, PA HUG. For those of you who don’t know what HUG is, it's a HubSpot user group. As a marketing consultant in the area, I was excited to see this group form. There were about 25 partners, end users, and people who were interested in learning more about HubSpot and inbound marketing.

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2 min read

5 Things to Discuss with Your Designer Before Beginning a Redesign Project

By Darling Jimenez on February 10, 2014

In a previous blog post, “Tales From the Crypt” You learned all about the different problems and miscommunications that can arise when embarking on a website design or re-design process. In this post, I will give you some advice from the  designer’s point of view, of some of the things you should discuss with the person you hire before you begin the project implementation.

Needless to say, communication is key. Here are 5 things to discuss with your designer before embarking on the project:

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