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Useful Tips and Tricks to Help You Grow

3 min read

Demo Videos are Great – But Let’s Make Them Better

By Katie Lorenz on October 23, 2018

If you’re anything like our clients when you hear the word ‘video,’ you have a voice in your head that also says, “Demo videos!!!” I’ve written about when to use different types of videos before, and I mentioned that demo videos are only a small part of the ‘convert’ phase in the inbound methodology.

But today we’re going to talk about making your average, run-of-the-mill demo video a fantastic tool for both converting AND attracting.

Topics: video
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2 min read

Why Video CTAs Matter

By Katie Lorenz on August 23, 2018

So here we are again… talking about video – but this time you’re here because I’ve lured you in with the promise of content you actually NEED! I’ve mentioned in other blogs why you need video, how to create video content that works, and even how to implement it as a strategy.

Today I want to talk about what happens after you’re finished with a video’s production.

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2 min read

Video Anxiety: Myths versus Facts

By Katie Lorenz on August 16, 2018

We shouldn’t need to tell you your business needs video as part of your content strategy, but here are a few statistics if you need further convincing.

Topics: video
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3 min read

Five Ways to Use Testimonials to Generate Leads

By Dan Kraus on October 2, 2013

Testimonials from your clients (or partners) are traditionally used in the sales process to help a prospect develop trust. Trust that you or your product does what you say it does. What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads.

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2 min read

Seven Tips for Gathering Video Testimonials

By leadingresults on June 11, 2013

Here are seven tips I picked up, mostly through trial and error, as well as talking to photographers and videographers.

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2 min read

7 Tips for Better Web Video

By Dan Kraus on August 2, 2012

Video on your website is a great way to boost your site traffic, help your search rankings and engage your visitors with something other than text or still pictures. But shooting and editing video takes time and some expertise (editing can take a lot of time) and we get asked a lot about how good the quality of the video should be.

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