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How Tech Advancements Change How We Deliver Marketing Messages

By Trevor McWilliams on April 19, 2018

Technology changes the way we live in and learn about the world, and it’s affecting the marketing world. As marketers, we have to continuously learn the best ways to get our message to the right people.

Topics: technology
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3 min read

Are You Addicted to Your Gadgets?

By Courtney Stallings on June 16, 2016

Caffeine and anxiety medication aside, I prefer not to think of myself as addicted to anything, but my boyfriend would add lip balm, my Fitbit, and my iPhone (although I bet you already knew that) to the list. 

Topics: technology
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2 min read

100 Percent of the Time – or at least 99 Percent

By Dan Kraus on May 6, 2015

Nothing is 100% certain, except, as Mr. Ben Franklin once said, death and taxes (and who knows, death may not be 100% certain for much longer). But it seems to me that there is a marketing and sales advantage that accrues to the company that strives for 100% and advertises that fact.

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2 min read

Do We Trust Our Technology Too Much?

By Anna Oates on July 21, 2014

Editor's Note:  The post below is from our summer intern, Anna, and highlights a view of the "real" from a full time college student and digital native.

As someone who grew up with technology basically being more of a right than a privilege, I've found myself not only surrounded with wants for the newest gadget but a reliance on them. Our world has gone automatic, cutting edge, and we use the gadgets to make our lives easier ... while we hardly ever consider the old way because it’s too time consuming or takes too much effort.

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