<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">

Blog Insights

Useful Tips and Tricks to Help You Grow

4 min read

How to Cut Through the Marketing Noise

By Courtney Stallings on July 31, 2018

According to an article by the American Marketing Association (AMA) in 2017, individuals are smacked with 10,000 marketing messages per day – but probably don’t remember even 1%, because as savvy consumers, we’re experts at tuning out marketing and advertising, unless it strikes us personally. From advertisers who scream in their ads, “Buy me because I’m awesome” to marketers who say “content, content, content – oh, and read this, too.” Mainstream and viral forms of media seem to communicate with arrogance, as if we, as media consumers, should wait with bated breath.

Topics: target market
Continue Reading
2 min read

I Need a Website

By Dan Kraus on August 16, 2013

So, if you are saying you need a website, I am going to assume you are right. It might be for your business or for your cause. Or maybe its because you have a website, but it isn’t working for you; that is, not accomplishing the goal you have for it to increase your business.

Continue Reading
1 min read

Why should I have keyword research done for me?

By leadingresults on May 29, 2013

A new client that we started doing keyword/keyphrase research for presented the following screen capture from their Hubspot account.

Continue Reading
2 min read

BANT in Marketing Speak

By Dan Kraus on April 10, 2013

Last Week, Chris Penn @cspenn, wrote a great post on BANT and what it can mean for projects and productivity.  BANT is a long used sales term that stands for

  • Budget
  • Authority
  • Need
  • Time frame 
Continue Reading
2 min read

Three high costs of not discussing pricing online

By Amy Ebeling on March 29, 2013

One of the most expensive questions that companies don’t answer is one of pricing.  I often hear the following quotes:

Continue Reading
3 min read

Blueprint Your Difference

By Dan Kraus on February 15, 2013

In our last post on differentiation, Michelle made the simple, elegant, and poignantly clear statement that to have differentiation, you have to be different. Now you may read this and say “duh,” but to get there, for most businesses, is truly hard. In fact, one of the hardest things you will ever do.

Continue Reading
2 min read

Great Local Advertising

By Dan Kraus on January 29, 2013

One of my pet peeves in local advertising is that these ads – radio, TV,  Cable or Newspaper – are usually not very good. The company that is advertising has spent their entire budget on buying the media, and did not leave any money to actually figure out a good advertising strategy to use the media with.

Continue Reading
2 min read

Great Local Advertising

By Dan Kraus on January 29, 2013

One of my pet peeves in local advertising is that these ads – radio, TV,  Cable or Newspaper – are usually not very good. The company that is advertising has spent their entire budget on buying the media, and did not leave any money to actually figure out a good advertising strategy to use the media with.

Continue Reading
2 min read

If Your SEO is so good, why am I getting SPAM emails?

By Dan Kraus on May 8, 2012

I got the following email below the other day, and after thinking about it for a minute, all I could do was think about it and then laugh.  If you are an SEO company and make your living helping others get found, why are you sending me unsolicited emails for your service?

Don't you get that SEO is about helping people who are looking for your products or services find you.  And if you are an SEO expert, shouldn't I be finding you when I search - you really should not have to solicit me with a cold email.  So the quick lesson here - make sure the way you are marketing your business fits in with both the image you want to portray AND with the way your potential customers would encounter you.

Continue Reading
2 min read

Target Market, Kids and Restrooms

By Dan Kraus on March 28, 2012

I know, kind of a strange title for a blog post, but this has been bugging me for as many years as I have had kids that are potty trained. (Disclosure – I have sons age 12 & 13 and a daughter who is 4).

Here is my question and the prompt for this post: Why the heck can’t a business that focuses on kids have restrooms that are kid friendly? For most parents it is an annoyance that their children simply outgrow. For me as a marketer, this is simply a detail that is consistently missed when a business looks at its target customer and what they need to be comfortable.

Continue Reading
New Call-to-action

Recent Posts