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2 min read

Merchandising For Better Sales

By Dan Kraus on October 23, 2013

I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. If you have a child and have ever experienced their traveling book fair, you know exactly what I mean.

I want my child to read, and I want her to love books – especially the kind made from paper.  So of course I want to buy her a couple of books to encourage this and support the school. What I didn't want was the tears that come with the “books with enclosed toys” which I decline to purchase.

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3 min read

Why Are You Leaving Your Prospect’s Business Card on the Table?

By Dan Kraus on September 11, 2013

This is a guest post from our friend Randy Collins at Strategies Group

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1 min read

Strategy vs Tactics, Military History edition

By leadingresults on July 30, 2013

George Washington was, by many accounts, a poor battlefield general (lucky, but poor).

Topics: strategy Tactics
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