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Useful Tips and Tricks to Help You Grow

2 min read

Kmart's Advertising vs Marketing

By leadingresults on November 30, 2013

Kmart has done it yet again with an awesome commercial that makes me like the company just a bit more.

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2 min read

Using Your Customer’s Language – Real Tales of Caution

By Dan Kraus on October 27, 2013

In the last few weeks we've had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves.

This misalignment is so critical that it can be fatal to your business development efforts. Obviously, it's something that must be avoided.

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2 min read

We Can’t Accept Money From Someone Who Isn’t a Customer

By Dan Kraus on September 27, 2013

Think about that title for a second. Someone actually uttered (well, wrote in an email) that phrase.

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4 min read

How Well Do You Know Your Perfect Customer?

By leadingresults on September 2, 2013

First, let’s define 'perfect customer.' The concept of a perfect customer is pretty simple – they are the ones that, if you could get enough of them, would rock your year. They're profitable, they value your knowledge, experience, and you as a vendor partner, and they refer you. They are the people you love to do business with. As Duct Tape Marketing Consultants, we call them ideal customers.

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2 min read

I Need a Website

By Dan Kraus on August 16, 2013

So, if you are saying you need a website, I am going to assume you are right. It might be for your business or for your cause. Or maybe its because you have a website, but it isn’t working for you; that is, not accomplishing the goal you have for it to increase your business.

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3 min read

Seller's Remorse

By Dan Kraus on August 6, 2013

We’ve all heard of buyer’s remorse.  Its that time after you make a purchase where you regret having made the decision.  Sometimes it imagined – a form of a brief panic attack – and sometimes its real, like choosing a house (or anything else you need to live with for a long time) for the wrong reasons and truly coming to regret it.

Seller’s remorse is something we don’t experience as much, but is just as real. On a personal level it may be when you sell something you really wish you had kept (my Audi Allroad is still missed for example). For a business owner or sales manager, it comes in the form of the client that you wished you had never written the proposal for, or that customer that bought, that you just knew as you took the payment, that they would be back again (and again, and again) and never with good news.

Topics: strategy Sales
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1 min read

Strategy vs Tactics, Military History edition

By leadingresults on July 30, 2013

George Washington was, by many accounts, a poor battlefield general (lucky, but poor).

Topics: strategy Tactics
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1 min read

Testimonial Examples

By Laura Lorenz on June 7, 2013

We are often asked “what makes a good testimonial”?  So, this post will endeavor to help you with just that. (you can also download our testimonial worksheet to guide you read through this)

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1 min read

Why should I have keyword research done for me?

By leadingresults on May 29, 2013

A new client that we started doing keyword/keyphrase research for presented the following screen capture from their Hubspot account.

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4 min read

Why you need marketing coaching

By Dan Kraus on May 22, 2013

“I need more leads”

This is often the principle problem that we are brought in to address.

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