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Useful Tips and Tricks to Help You Grow

1 min read

Creative Use of Social in B2B Marketing

By Dan Kraus on October 19, 2014

I had the opportunity to do three presentations at the eXtremeCRM conference two weeks ago in Las Vegas and I wanted to give a shout out to the folks from The Portal Connector for Dynamics CRM for the way they leveraged social media for B2B marketing during the conference.  (They took the same approach at the Microsoft WPC) 

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3 min read

Five Ways to Use Testimonials to Generate Leads

By Dan Kraus on October 2, 2013

Testimonials from your clients (or partners) are traditionally used in the sales process to help a prospect develop trust. Trust that you or your product does what you say it does. What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads.

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2 min read

Enlighten Us But Make It Quick - Ignite Conference

By Dan Kraus on February 23, 2013

I am often telling my clients – entrepreneurs who take risks everyday – to step out of their comfort zone. Marketing in today’s world requires re-learning some of what you think you know and the way you do it.

So, this past week, I took my own advice. I spoke at the Ignite4 conference in Raleigh, NC.  Now, I speak all the time – webinars, classes, seminars. I have spoken to groups of 5 to 500. So why would this be out of my comfort zone?

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2 min read

Why You Should Not Use LinkedIn Mobile Apps to Make Connections

By leadingresults on November 8, 2012

If you have read my earlier blog on The Do’s and Don’ts on LinkedIn Invites, this is the follow up. If you don’t have time to read the original post, the premise was that using the default "I’d like to connect with you on LinkedIn" is dreadful and downright deplorable behavior. I know plenty of people that will immediately discard a LinkedIn invitation if it is not personalized.

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5 min read

The Do's and Don'ts on LinkedIn Invites

By leadingresults on October 17, 2012

This post was going to be a rant on the phrase "I'd like to add you to my professional network." (but I decided that at least most people are trying...and I decided to be nice). So, instead, I’ll take a more constructive approach and share my thoughts on how to properly invite someone to join you on LinkedIn.

If you were at a networking event, would you walk over to someone, hand them a business card, ask them to connect and walk away? I certainly hope not. I would expect you to introduce yourself and give them some sort of reason to keep talking. LinkedIn is no different.

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2 min read

7 Tips for Better Web Video

By Dan Kraus on August 2, 2012

Video on your website is a great way to boost your site traffic, help your search rankings and engage your visitors with something other than text or still pictures. But shooting and editing video takes time and some expertise (editing can take a lot of time) and we get asked a lot about how good the quality of the video should be.

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3 min read

Why Are There So Many Open Marketing Jobs?

By Dan Kraus on February 15, 2012

I seem to hear the same question, a lot, lately… Do you know a senior (or director, or manager level) marketing person that I could hire that is any good? And of course, I also answer they can hire me part time – but that’s not what they want.

These are mid-sized to larger companies that want to hire good marketing staff for leadership and execution and they are struggling to find the right person. I even heard of a recruitment firm that specializes in placing marketing people that is not taking any new clients for 45 days because they have too many open req’s and not enough candidates.

What the heck is going on?

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2 min read

10 Paths to Marketing (and Sales) Purgatory

By Dan Kraus on November 20, 2011

In working with and talking to hundreds of small businesses over the last few years, we’ve heard about and seen many, many different ways that owners and their sales & marketing staff waste time and money on marketing.

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5 min read

If I Ran Your Marketing

By Dan Kraus on August 28, 2011

The following is a letter that I composed recently for a client. All the names have been changed, but the points and processes are valid for most small businesses; especially those that sell services that require a lengthy sales cycle. If this resonates with you, take a few minutes to drop us a line or complete the brand audit questionnaire and let's spend some time talking about Leading Results can help you execute this.

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2 min read

Getting Started, Socially

By Dan Kraus on March 13, 2011


What should I do first?  Which social media application will give me the best bang for my time?  I can’t do it all, so what should I do?  These questions or some variation of them are ones I keep getting every time I step up to speak to groups about including social media into their overall marketing approach and mix.

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