Blog Ramblings

Does Social Bookmarking Work for B2B Companies?

Posted by Courtney Stallings | June 6, 2018


Your coworker emails your team a link to an inspiring blog. Your boss sends a link to a page with best practices. You watch a video that offers step-by-step instructions for a task you can never remember how to do.

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Topics: social marketing, Social media

3 Ways to Maximize Your Opportunity for Leads Using Twitter

Posted by Trevor McWilliams | February 14, 2018


You’ll never guess what I’m here to talk to you about today – that’s right, SOCIAL MEDIA. Social media continues to be a major key to your business’s success, and it’s important to understand how to get leads with it. A popular theme right now is that Twitter is on a downslope as far as success and popularity go, but it’s not a lost cause.

Here are 3 ways to maximize your opportunity for leads using Twitter.

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Topics: Social media

How to Get your Employees to Help with your Social Marketing

Posted by Darling Jimenez | February 6, 2018


How do you get someone to do something they don’t want to do? A quintessential question asked by wives/husbands, children, parents, and – you guessed it – marketers and salespeople everywhere. 

Many books have been written on the power of persuasion, the science of likability, and a myriad of tactics to encourage someone to do something they aren’t enthusiastic about doing. From personal experience, I can tell you that this feat is quite difficult to accomplish. Fighting against the grain can be pointless – instead, try appealing to someone’s intrinsic motivations and tying them to what you want them to do.

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Topics: social marketing, Social media

Social Media Relationships vs Face-to-face Relationships

Posted by Laura Lorenz | November 7, 2017


I had a conversation with someone who asked me if I thought the relationships they’re building on social media are as strong as the ones they build face to face. Interesting question. Let’s look at the pros and cons of each type of relationship.

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Topics: Social media, building relationships

Do You Find Producing Content and Participating in Social Networks Exhausting?

Posted by Laura Lorenz | February 6, 2017


I recently participated in a roundtable discussion at the Cabarrus County Chamber of Commerce. The focus was the changing face of social media, and the conversation was eye-opening. Due to working in the marketing industry, I take a lot for granted; what I quickly understood is that most small businesses have no idea how to generate business through social networking.

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Topics: Social media

Social Media for Medical Practices

Posted by Courtney Stallings | May 24, 2016


Are you a medical provider who can’t decide if social media is right for you and your practice? This blog offers some information about the most popular social media sites – LinkedIn, Facebook, Twitter, and Instagram – so you can make an informed decision about which are best for you.

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Topics: Social media

None of my customers use Social Media

Posted by Dan Kraus | October 13, 2015

I must hear this 5 times a week. Let me tell you – you are wrong. Maybe the guy signing the check for your product or service doesn’t use a social channel, but his team that is doing the research, reference checking and overall selection filtering are. Guaranteed.

Millennials – Those folks born in the 1980’s came of age connected with the internet and social media.  Theyare in their 30’s now and hold positions of real responsibility. They are the most educated generation ever and they feed on organic trust. The kind you can’t build with advertising. They crowd-source information – reviews, feedback, ideas – and if your product or service is up to par, or they can’t find good things written about by peers, you pretty much don’t exist. 

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Topics: happy customer, Customer Service, Social media

Bad Service In the Age of Social Media

Posted by Darling Jimenez | February 9, 2015


I was driving on the I-85 highway in Charlotte, NC when I noticed my car began to slow down. With speeds that are typically above average, I-85 is the worst place for this to happen. Car after car zoomed pass me. In the meantime, my car continued to slow, 60, 50, 40 … I quickly realized that I was in trouble and needed to pull over. At the next available exit I did and the car suddenly shut down in the middle of the right turning lane

Petrified, I immediately called my insurance company who promptly sent a tow truck. What followed was perhaps one of the worst customer service experiences I will ever have.

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Topics: video on website, Social media

Creative Use of Social in B2B Marketing

Posted by Dan Kraus | October 19, 2014


I had the opportunity to do three presentations at the eXtremeCRM conference two weeks ago in Las Vegas and I wanted to give a shout out to the folks from The Portal Connector for Dynamics CRM for the way they leveraged social media for B2B marketing during the conference.  (They took the same approach at the Microsoft WPC) 

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Topics: B-to-B Marketing, Social media

Five Ways to Use Testimonials to Generate Leads

Posted by Dan Kraus | October 2, 2013


Testimonials from your clients (or partners) are traditionally used in the sales process to help a prospect develop trust. Trust that you or your product does what you say it does. What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads.

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Topics: Lead Generation, Public Relations - PR, Testimonials, video, Customer Service, Linked-In, Marketing, Social media, Sales