Blog Insights

Series Brief:

By now I am almost certain that you have heard about the new social media platform sweeping the nation and scooping up users from Instagram, podcasts, TikTok, and more. 

I'm not going to sugar coat this. A lot has been said about millennials and a lot has been said by Generation Z. Many stereotypes deem them lazy, uninspired, and entitled. 

Social media advertising isn’t new, but many are unsure of the most efficient way to use it. That’s because there’s a constant conversation about best practices surrounding social media advertising. Truthfully, it’s different for each company, depending on their target audience.

Imagine you’re in the restaurant business. Whether it’s been years or you’re new to the game, you know you’re the best at what you do. Your food is the best. Your service is the best. Your presentation is the best. Your atmosphere is the best. And your customers love you.

So why isn’t business booming?

Your coworker emails your team a link to an inspiring blog. Your boss sends a link to a page with best practices. You watch a video that offers step-by-step instructions for a task you can never remember how to do.

You’ll never guess what I’m here to talk to you about today – that’s right, SOCIAL MEDIA. Social media continues to be a major key to your business’s success, and it’s important to understand how to get leads with it. A popular theme right now is that Twitter is on a downslope as far as success and popularity go, but it’s not a lost cause.

Here are 3 ways to maximize your opportunity for leads using Twitter.

How do you get someone to do something they don’t want to do? A quintessential question asked by wives/husbands, children, parents, and – you guessed it – marketers and salespeople everywhere. 

Many books have been written on the power of persuasion, the science of likability, and a myriad of tactics to encourage someone to do something they aren’t enthusiastic about doing. From personal experience, I can tell you that this feat is quite difficult to accomplish. Fighting against the grain can be pointless – instead, try appealing to someone’s intrinsic motivations and tying them to what you want them to do.

I had a conversation with someone who asked me if I thought the relationships they’re building on social media are as strong as the ones they build face to face. Interesting question. Let’s look at the pros and cons of each type of relationship.

I recently participated in a roundtable discussion at the Cabarrus County Chamber of Commerce. The focus was the changing face of social media, and the conversation was eye-opening. Due to working in the marketing industry, I take a lot for granted; what I quickly understood is that most small businesses have no idea how to generate business through social networking.