Much excitement has surrounded the new Hummingbird search algorithm launched by Google in September of 2013. A lot of people are talking about it but there seems to be a lack of understanding to what it really means for your website, and overall online marketing strategy. This blog post is meant to give you clarity on what the new Hummingbird algorithm has adjusted and how this can affect your website.
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The Top 5 things I learned in 2013.
1) Why bother selling ice to Eskimos?
I’ve been in BNI chapters for years at this point, and when I joined a chapter just outside my new home of Charlotte, I seemed to have some real trouble breaking in and getting quality (or even quantity of referrals). Heck, our Bite Sized Business Development program came out of the desire to provide better quality to a larger quantity of small businesses.
What I realized is that once someone has a solution, even if yours is better, is that they will stick with the momentum.
This is why incumbents usually win elections too.
In my chapter, there were already key, pre-existing relationships with a marketing consultant who had to leave the chapter, and was already well connected with most of the members of the group. And he continued to get the referrals and connections.