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Useful Tips and Tricks to Help You Grow

2 min read

What's the New New Thing?

By Dan Kraus on December 20, 2014

(nod to Michael Lewis)

I had a long-time client of mine pose this question to me recently. He went on to say that in looking back over the four years we had worked together we had implemented a lot of change.  

We had updated the website and spent a lot of time on SEO, we had put in place a clear content marketing strategy. We were blogging. Doing videos. We were following up on website visitors, we were nurturing the names in his database on a regular basis. We had implemented referral marketing programs and made networking as effective as we could with his current staff and we were regularly participating and leveraging social media.

So his questions went, what should we be doing for 2015?

You know what? It was a darn good question.

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4 min read

Plugging the Sales and Marketing Leak

By Dan Kraus on November 19, 2014

There's a leak in your revenue-generation boat. And I can tell you where it is by asking 3 questions:

  1. What's a qualified lead (to your sales manager) that should be accepted by sales?
  2. What's a qualified lead (to your marketing manager) that should be passed onto sales?
  3. What happens when a qualified lead a salesperson is working on either delays the purchase or turns out to not be qualified after all?

Here’s our experience with most small and mid-sized companies (B2B, generally selling services or technology).

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