(nod to Michael Lewis)
I had a long-time client of mine pose this question to me recently. He went on to say that in looking back over the four years we had worked together we had implemented a lot of change.
We had updated the website and spent a lot of time on SEO, we had put in place a clear content marketing strategy. We were blogging. Doing videos. We were following up on website visitors, we were nurturing the names in his database on a regular basis. We had implemented referral marketing programs and made networking as effective as we could with his current staff and we were regularly participating and leveraging social media.
So his questions went, what should we be doing for 2015?
You know what? It was a darn good question.