Systems are the key to a predictable business and, just like other parts of your business, you need to have a system in place for referrals. It's not enough to say that you want referrals — you need an entire culture of referrals in your business.
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I've been talking with a lot of clients about how to create referral platforms lately. If you want organized networking and referrals, BNI is a great group (I'm a member), but nothing beats a referral group, that all target and service the same ideal customer profile with a different set of services and products. So, with heavy borrowing from Duct Tape Marketing and The Referral Engine (both John Jantsch), here are the 10 steps I have been sharing with my clients on how to create a referral platform for their business: