Blog Insights

What is your process for staying in touch with your customers? Believe it or not, most companies ONLY send newsletters or special offers to existing customers. And 95% of the time, those newsletters and emails are about the company pounding their chest or about what else they are trying to sell. Then, when business is down and you need revenue, you are embarrassed to reach out to existing customers because you don't want to look like you are selling them something.

I maintain that human beings are hard wired to give more referrals. It’s an innate, primal instinct that we have, about at instinctual and nurturing to one’s soul as watching a campfire crackling on a cool autumn night. But, like those missing campfires that we don’t have often enough, we let silly, silly things get in the way of those referrals that we need to pass.

A very dear friend of mine can boast that he’s half the man he used to be:  He’s much healthier now, more vibrant and much more able to play with his kids. His biggest change?  He cut out the deserts, exercise more and eat more vegetables.

The following is a letter that I composed recently for a client. All the names have been changed, but the points and processes are valid for most small businesses; especially those that sell services that require a lengthy sales cycle. If this resonates with you, take a few minutes to drop us a line or complete the brand audit questionnaire and let's spend some time talking about Leading Results can help you execute this.

Yes, I'll admit it.

I've written a couple times about asking for referrals.