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Useful Tips and Tricks to Help You Grow

2 min read

The Easiest Way to Generate Revenue is Always from Existing Customers

By leadingresults on January 18, 2013

What is your process for staying in touch with your customers? Believe it or not, most companies ONLY send newsletters or special offers to existing customers. And 95% of the time, those newsletters and emails are about the company pounding their chest or about what else they are trying to sell. Then, when business is down and you need revenue, you are embarrassed to reach out to existing customers because you don't want to look like you are selling them something.

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3 min read

Referrals Don't Just Happen

By leadingresults on May 7, 2012

I maintain that human beings are hard wired to give more referrals. It’s an innate, primal instinct that we have, about at instinctual and nurturing to one’s soul as watching a campfire crackling on a cool autumn night. But, like those missing campfires that we don’t have often enough, we let silly, silly things get in the way of those referrals that we need to pass.

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2 min read

Ice Cream and Vegetables

By Darling Jimenez on February 28, 2012

A very dear friend of mine can boast that he’s half the man he used to be:  He’s much healthier now, more vibrant and much more able to play with his kids. His biggest change?  He cut out the deserts, exercise more and eat more vegetables.

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5 min read

If I Ran Your Marketing

By Dan Kraus on August 28, 2011

The following is a letter that I composed recently for a client. All the names have been changed, but the points and processes are valid for most small businesses; especially those that sell services that require a lengthy sales cycle. If this resonates with you, take a few minutes to drop us a line or complete the brand audit questionnaire and let's spend some time talking about Leading Results can help you execute this.

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2 min read

Referral Marketing Lessons From the Nintendo 3DS

By leadingresults on April 12, 2011

Yes, I'll admit it.

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1 min read

Please Pass It Along...

By leadingresults on August 24, 2009

I've written a couple times about asking for referrals.

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