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Useful Tips and Tricks to Help You Grow

3 min read

How to Ask for Referrals in the Professional Services Industry

By Courtney Stallings on April 25, 2016

You’ve heard the adage time and time again – “it’s not what you know, it’s who you know.” While I don’t agree with this statement 100%, there is validity in the importance of who you know. So, rest easy – the art of how to ask for referrals is not about being connected to the top 1% of executives in your community; you simply need to help others.

Yes, I said it. You have to help others.

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3 min read

Why Getting Testimonials May Be Difficult

By Dan Kraus on October 15, 2013

All consumers, business or personal, go through the process of getting to know, like, and trust your organization or team before they will try your products/services and buy from you. Testimonials and case studies from your current clients are a key component in building trust. If you are having a difficult time getting testimonials, it may be time to do a little digging to see what is really going on with your organization.

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3 min read

Why Are You Leaving Your Prospect’s Business Card on the Table?

By Dan Kraus on September 11, 2013

This is a guest post from our friend Randy Collins at Strategies Group

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2 min read

Pandering to Your Audience for Viral Discussions and Testimonials

By leadingresults on September 8, 2013

Sometimes, we all like to be catered to - targeted very specifically.  When I was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards.

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4 min read

How Well Do You Know Your Perfect Customer?

By leadingresults on September 2, 2013

First, let’s define 'perfect customer.' The concept of a perfect customer is pretty simple – they are the ones that, if you could get enough of them, would rock your year. They're profitable, they value your knowledge, experience, and you as a vendor partner, and they refer you. They are the people you love to do business with. As Duct Tape Marketing Consultants, we call them ideal customers.

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3 min read

Gaining repeat customer sales – Six quick tips

By Dan Kraus on June 15, 2013

Let me start this post with a story of what not to do. Actually, let me “play” you the conversation that occurred with the inside sales rep of one of my vendors.  I have had this product for 18 months and this is the first call I have gotten from them. I am going to leave all names out of this (after all, I do still have a relationship with them and do want it for now).

Phone rings: “ Dan Kraus, how can I help you”

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2 min read

Seven Tips for Gathering Video Testimonials

By leadingresults on June 11, 2013

Here are seven tips I picked up, mostly through trial and error, as well as talking to photographers and videographers.

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1 min read

Testimonial Examples

By Laura Lorenz on June 7, 2013

We are often asked “what makes a good testimonial”?  So, this post will endeavor to help you with just that. (you can also download our testimonial worksheet to guide you read through this)

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3 min read

CRM Systems are not a Magic Bullet for Business Development

By leadingresults on May 31, 2013

As a CRM consultant for over 10 years, I learned that the main reason that companies would implement CRM was to get to know their customers better and increase sales and marketing effectivness. What stumped me the most is that companies would spend a ton of money on a CRM system and training, and then not really use it. Most companies have hundreds or thousands of contacts in their database but not really much engagement with those people.

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2 min read

Launching a New Product

By Dan Kraus on March 2, 2013

I love this idea but is there a demand for this new product or service? Will someone buy it? For most small business owners and entrepreneurs, this is the question they ask when presented with an idea – either their own or someone else’s.

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