You may have heard that our smart phones are to blame for the slower service in nice restaurants. If not, you should read this article. In essence it says that since we are busy taking pictures of our food, ourselves and our groups, service takes longer.
One of the best descriptions I have ever heard for a good public relations program is that it should be like thunder rolling off in the distance. You should always hear it in the background, and it should make itself known - all the time, not just when there is an event.