The 4 Ps of Marketing – Product, Price, Place, and Promotion – really aren’t applicable to a professional services firm (actually, they probably aren’t applicable to most businesses in our knowledge/experience economy – but I digress).
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How Inbound Marketing Works for Professional Services
New to the term inbound marketing? According to HubSpot,
Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring, and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
The concept of inbound marketing differs from outbound marketing in a number of different ways.
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Are you in the Professional Services industry and looking to market yourself and your business? The most effective and inexpensive way to do so is through public speaking and word of mouth – your mouth.
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If you are a services firm, especially a professional services firm, where the primary product you sell is your knowledge (and the results of your client applying your knowledge to their situation), creating differentiation can be difficult.