I hear this ALL the time from my marketing clients – especially from the new marketing person they just hired. Where do I start? And of course, the answer varies. But the rule of thumb that I use is to start in one of two places – where are you most visible and what are the things you will do that have the biggest financial impact the fastest (and rarely are they the same thing). There are so many Stephen Covey tips that I use in my work and the urgent/importance matrix is key for marketing people. Visibility and financial impact are in the upper right – no doubt.