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Useful Tips and Tricks to Help You Grow

2 min read

Merchandising For Better Sales

By Dan Kraus on October 23, 2013

I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. If you have a child and have ever experienced their traveling book fair, you know exactly what I mean.

I want my child to read, and I want her to love books – especially the kind made from paper.  So of course I want to buy her a couple of books to encourage this and support the school. What I didn't want was the tears that come with the “books with enclosed toys” which I decline to purchase.

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2 min read

We Can’t Accept Money From Someone Who Isn’t a Customer

By Dan Kraus on September 27, 2013

Think about that title for a second. Someone actually uttered (well, wrote in an email) that phrase.

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2 min read

Pandering to Your Audience for Viral Discussions and Testimonials

By leadingresults on September 8, 2013

Sometimes, we all like to be catered to - targeted very specifically.  When I was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards.

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3 min read

Marketing Hits and Misses

By Dan Kraus on May 1, 2013

Its time for another hit or miss post.  We are all subjected to so many marketing messages everyday – once in while its worth stopping to look at a few in detail.

Tretorn Shoebag – Reinforcing values and differentiation

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2 min read

Three high costs of not discussing pricing online

By Amy Ebeling on March 29, 2013

One of the most expensive questions that companies don’t answer is one of pricing.  I often hear the following quotes:

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2 min read

Why is the Hound Dog Howling?

By Dan Kraus on March 23, 2013

A salesman is walking down the street the street and he hears an old hound dog howl. He looks around and sees an old hound laying on a porch, his owner nearby in a rocking chair. The salesman walks a little further, getting closer to the house, and the dog howls again. This time, the salesman is close enough to give a short wave. He keeps walking and sure enough, the dog howls again. Now, the salesman is close enough to talk to the dog's owner.

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3 min read

Packaging as a Way of Differentiating

By Laura Lorenz on March 16, 2013

There are lots of ways to differentiate your company :

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