When searching the internet, there is nothing worse than opening a website and having no idea what it’s offering or where to go next. Whether you are a small business or a large corporation, having a website is vital – it serves as an around the clock marketing tool and an opportunity for new leads. Ensuring you have a successful website is even more important because it is a direct representation of your business. Bad website = bad reputation.
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I recently attended the first meeting of the West Chester, PA HUG. For those of you who don’t know what HUG is, it's a HubSpot user group. As a marketing consultant in the area, I was excited to see this group form. There were about 25 partners, end users, and people who were interested in learning more about HubSpot and inbound marketing.
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In a previous blog post, “Tales From the Crypt” You learned all about the different problems and miscommunications that can arise when embarking on a website design or re-design process. In this post, I will give you some advice from the designer’s point of view, of some of the things you should discuss with the person you hire before you begin the project implementation.
Needless to say, communication is key. Here are 5 things to discuss with your designer before embarking on the project: