As a board member of the American Marketing Association (AMA) Cincinnati chapter, I’ve been to a lot of networking events – good ones and bad ones. I’ve also organized and hosted my own networking events, including the ever-popular Speed Networking. It saves time and money to know which networking formats work best for me and my professional goals.
2 min read
Like many small business owners and employees of small businesses, I attend networking functions. Last year I went to an event that had a small roundtable introduction followed by a brief mixer. You had 60 seconds to promote whatever you wanted and sell yourself. I was starting Leading Results’ podcast, Marketing Monster Mashup, so I closed our commercial with an invitation for guests.
2 min read
If you have read my earlier blog on The Do’s and Don’ts on LinkedIn Invites, this is the follow up. If you don’t have time to read the original post, the premise was that using the default "I’d like to connect with you on LinkedIn" is dreadful and downright deplorable behavior. I know plenty of people that will immediately discard a LinkedIn invitation if it is not personalized.
5 min read
This post was going to be a rant on the phrase "I'd like to add you to my professional network." (but I decided that at least most people are trying...and I decided to be nice). So, instead, I’ll take a more constructive approach and share my thoughts on how to properly invite someone to join you on LinkedIn.
If you were at a networking event, would you walk over to someone, hand them a business card, ask them to connect and walk away? I certainly hope not. I would expect you to introduce yourself and give them some sort of reason to keep talking. LinkedIn is no different.
1 min read
You know the situation. You get introduced to another business person by a mutual acquaintance who thinks you two can work together, gain insights from each other, and find some “synergy” between your businesses. So you arrange an introductory call (referrals can come from the most unlikely places).