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Millennials: The New B2B Decision-makers

By Courtney Stallings on December 7, 2017

A survey about millennials in the B2B marketing space showed that: 

 

Those marketing and sales teams are very wrong – 73% of millennials are involved in B2B purchasing decisions.

Topics: Millennials
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Millennials are Just Young Adults

By Laura Lorenz on August 15, 2017

During the last few months, I’ve been reading about millennials – the good, the bad, and the ugly – and ultimately, I find myself fed up with the stereotypes. I have 2 daughters who fit squarely in the millennial demographic, and my experiences with them and their friends are nothing like the stereotypes out there.

Topics: Millennials
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I'm a Millennial – Here's How to Talk to Me

By Courtney Stallings on August 15, 2017

Move over, baby boomers – the millennials are taking over.

Which makes them the demographic every marketer wants to charm. But how? They’re not a traditional audience, having grown up never knowing the pain of not having the internet, and are less “susceptible” to traditional marketing than previous generations.

Topics: Millennials
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Millennials: Experiences & Tiny Houses

By Branna Calloway on August 10, 2017

Millennials. They seem to be what everyone is discussing these days, and it probably has a lot to do with them outnumbering every other generation and completely influencing everything in their takeover. The hardest thing for marketers – or anyone else, for that matter – to pin down is what makes millennials tick. 

Topics: Millennials
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1 min read

Spider-Man is a Millennial, and His Superpower is Emotional Intelligence

By Matt Starnes on August 8, 2017

Spider-Man can crawl across the ceiling, shoot webs, sense danger, and lift cars. But it turns out he has another super power: emotional intelligence.

Tom Holland is the new actor portraying Peter Parker/Spider-Man in Spider-Man: Homecoming, and the box office and critics are eating up his take on the web spinner.

Topics: Millennials
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