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Blog Insights

Useful Tips and Tricks to Help You Grow

1 min read

Revamp and Renew

By leadingresults on September 29, 2015

I attended a friend’s birthday party recently that had quite an impact on me. Jim reserved a private room at a pub, rented a mic and speakers, and treated us to a unique experience. What transpired over the next hour-and-a-half, including a brief intermission, was amazing.
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2 min read

Marketing is a Game of Focus

By Darling Jimenez on September 23, 2015

If you managed to drag yourself to the movie theater recently you might have run into the poster below.

Focus. This movie follows an experienced con artist (Will Smith) through several cons, which are interrupted by a beautiful blonde who becomes his intern. One of the main concepts in the movie is that conning will fail if you do not have a clear focus and while marketing and conning are not the same thing (though this is slightly debatable), marketing is indeed a game of focus, and not recognizing it as such can lead to a lot of trouble. 

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2 min read

Women, Money & Entrepreneurship

By Darling Jimenez on April 15, 2015

As a web developer, I have had the blessing of working with a lot of people; many of these have been women running businesses, fighting to stay afloat. A lot of these women were excellent in their professions as hair stylist, musicians, and chefs. However, they all seem to have a common characteristic. As I asked them questions about their businesses and their goals in wanting a new website, they all seemed to hesitantly answer no to one very important set of questions.

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2 min read

Marketing is Everywhere

By Courtney Stallings on March 18, 2015

 The two jobs I had before Leading Results were in a school cafeteria and a lock-down psychiatric facility for teenagers. To me, those things didn’t need marketing – everyone has to go to school, and everyone at school has to eat, and there was actually a waiting list for the psych ward.

Topics: Marketing
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2 min read

Surviving Hummingbird

By Darling Jimenez on January 15, 2014

Much excitement has surrounded the new Hummingbird search algorithm launched by Google in September of 2013. A lot of people are talking about it but there seems to be a lack of understanding to what it really means for your website, and overall online marketing strategy. This blog post is meant to give you clarity on what the new Hummingbird algorithm has adjusted and how this can affect your website.

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3 min read

Why Are Testimonials so Effective?

By Darling Jimenez on January 1, 2014


Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they tell the story of a positive experience with your products and business.
  • Testimonials aren't "salesy." Because testimonials aren't written in your "voice," they stand out as truthful and impartial accounts of how well your product works or how great your service is.
  • Testimonials overcome skepticism. A good testimonial has the power to convince even the most skeptical prospect that your product or service really made a difference in your customer's life--and youcan help them, too.

Here’s an example of a great testimonial (sorry, have to toot my own horn).

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3 min read

Will Inbound Marketing Solve My Lead Generation Problem?

By Dan Kraus on December 7, 2013

The short answer is no. But the short answer is never the complete answer.

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3 min read

What is the total experience you are waiting for?

By Dan Kraus on November 26, 2013

It's a service economy. Or, it’s an experience economy. You’ve heard one of those before, right?  Actually, if you own or run a professional practice (MD, Attorney, eye care, CPA, Physical Therapy, etc.), it’s both.  You are providing a service and it is the result of the service and the experience around the service that counts.

Let me tell you about my recent dental experience.  Wait you are saying – no one likes to hear about the dentist. It is never a good story.  Well this one is, and it is illustrative of what I said above.

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2 min read

Using Your Customer’s Language – Real Tales of Caution

By Dan Kraus on October 27, 2013

In the last few weeks we've had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves.

This misalignment is so critical that it can be fatal to your business development efforts. Obviously, it's something that must be avoided.

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2 min read

Merchandising For Better Sales

By Dan Kraus on October 23, 2013

I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. If you have a child and have ever experienced their traveling book fair, you know exactly what I mean.

I want my child to read, and I want her to love books – especially the kind made from paper.  So of course I want to buy her a couple of books to encourage this and support the school. What I didn't want was the tears that come with the “books with enclosed toys” which I decline to purchase.

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