Einstein (supposedly) said, “The definition of insanity is doing the same thing over and over again and expecting different results.”
Believe it or not, this applies even to your marketing efforts. If you’re in charge of the marketing for your company and aren’t getting the results you’re expecting, it’s time to try something different. As the go-to marketing person, it’s your job to push the boundaries in everything you do; if you work with another marketing firm, it’s your job to be open to new suggestions. Otherwise, you’ll fall into the proverbial revolving door (not somewhere you want to be).