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A dirty dozen ways to grade your marketing efforts

By Laura Lorenz on September 16, 2010

In a previous blog I talked about goal setting and planning. This is part 2, tracking your outcomes. When I work with our clients, they sometimes get frustrated at the speed of return on their efforts. They want instantaneous gratification. While I understand that we all want to see quick results, a good marketing plan will give you the results that you want, you just need patience.

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