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Useful Tips and Tricks to Help You Grow

3 min read

Marketing Automation Platforms

By Courtney Stallings on March 20, 2019

You’ve probably noticed how many marketing automation tools are available, and you’re probably wondering how to choose the one that’s best for you.

When contemplating marketing automation platforms, consider options that allow you to implement an inbound marketing strategy and campaigns for your business. Necessary tools include:

  • Landing pages and lead capture forms
  • Lead nurturing
  • Email marketing
  • Social media
  • SEO tools
  • Personalization
  • CRM
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2 min read

What are Bots and Why Should You Care?

By Darling Jimenez on September 11, 2018

You might be familiar with the rising trend of chatbots. In the past year, technology has witnessed significant waves of changes affecting how people search, buy, and communicate. One of the most prevalent technology trends is the rise of chatbots and investments across different industries to utilize more artificial intelligence in their marketing. (In fact, Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.)

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3 min read

Doubling the Recipe Doesn’t Always Work: The Danger of Automated Marketing

By Courtney Stallings on December 15, 2016

It’s a blessing – and a curse. Automated marketing is the use of a marketing platform to automate repetitive tasks, like social media publishing. It’s made marketers’ jobs easier for some time, especially with the growth of platforms like HubSpot and Marketo. Found something that works? Clone the content, reschedule, and voilà – your workload is a mere fraction of what it was.

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10 Shocking Marketing Statistics

By Susan Grewell on July 7, 2016

Surely you are not shocked that marketers gather statistics! But there are some surprising ones out there.

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2 min read

5 Tips For Surviving Day 2 of Inbound 2014

By Darling Jimenez on September 17, 2014

So day one of Inbound 2014 is  over (perhaps not for you brewmasters). By now a few things have happened, you have met some very cool people, you have been excited by the new possibilities of the CRM and you have had way too much coffee, and still  feel exhausted and not sure how you will make it to and through inbound's wednesday sessions in one piece. Here are 5 tips to help you make it through tomorrow in one piece:

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3 min read

Sales Automation vs Marketing Automation

By Dan Kraus on August 14, 2014

I was recently talking with a prospective client about automation for the business development process, specifically marketing automation, and she asked me to explain the difference between sales automation and marketing automation.

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