<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">

Blog Ramblings

Boxing Gloves

Sales and Marketing Working Together is a Platitude

Conventional wisdom is that sales and marketing must work together for everyone to succeed. Marketing needs to support sales’ lead generation needs so sales can get the numbers; sales needs to give feedback to marketing so they know what programs to keep running.

Read More >>

Sales and Marketing Working Together is a Platitude

Let’s say you have a sales team of between two and ten people. I’m going to make an educated guess that one of three things is ...
Read More

Why Out-of-office Replies Can Be a Sales and Marketing Goldmine

To many, out-of-office replies are annoying, sometimes because it’s another email to clutter up your inbox and sometimes ...
Read More

Market Like Thor

Thor: Ragnarok is a considerable risk-taking departure in style from the first Thor movie, which was essentially a ...
Read More

What's the Purpose of Marketing?

Is the purpose of marketing to create leads? No – it’s to create relationships. I know you’re wondering what I mean, so allow ...
Read More

What Are Prospective Customers Really Saying?

Editor's Note: This post was originally published in April 2009 and has been updated for freshness, accuracy, and ...
Read More

The Technical Role in Marketing

I was doing an audit of the Leading Results blogs, and to my horror I found that I had started a four-part blog series last ...
Read More

How to Get the Best Results from Your Marketing Agency

Your company is engaged in a relationship with a marketing agency, and you’re feeling optimistic about the opportunity. You ...
Read More

The 4 P's of Marketing for Professional Service Firms

The 4 Ps of Marketing – Product, Price, Place, and Promotion – really aren’t applicable to a professional services firm ...
Read More

You Get What You Pay For

When I was younger, I used to ride a bike – camping, rails-to-trails, around the neighborhood. Then I stopped, although I’m ...
Read More

7 Ways Dating is Like Finding an Inbound Marketing Agency

Let's put it plainly - dating sucks. Starting the painstaking process of finding someone special is enough to make anyone ...
Read More

Revamp and Renew

I attended a friend’s birthday party recently that had quite an impact on me. Jim reserved a private room at a pub, rented a mic ...
Read More

Marketing is a Game of Focus

If you managed to drag yourself to the movie theater recently you might have run into the poster below. Focus. This movie ...
Read More

Women, Money & Entrepreneurship

As a web developer, I have had the blessing of working with a lot of people; many of these have been women running businesses, ...
Read More

Marketing is Everywhere

 The two jobs I had before Leading Results were in a school cafeteria and a lock-down psychiatric facility for teenagers. To ...
Read More

Surviving Hummingbird

Much excitement has surrounded the new Hummingbird search algorithm launched by Google in September of 2013. A lot of people ...
Read More