Testimonials from your clients (or partners) are traditionally used in the sales process to help a prospect develop trust. Trust that you or your product does what you say it does. What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads.
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If you have read my earlier blog on The Do’s and Don’ts on LinkedIn Invites, this is the follow up. If you don’t have time to read the original post, the premise was that using the default "I’d like to connect with you on LinkedIn" is dreadful and downright deplorable behavior. I know plenty of people that will immediately discard a LinkedIn invitation if it is not personalized.
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This post was going to be a rant on the phrase "I'd like to add you to my professional network." (but I decided that at least most people are trying...and I decided to be nice). So, instead, I’ll take a more constructive approach and share my thoughts on how to properly invite someone to join you on LinkedIn.
If you were at a networking event, would you walk over to someone, hand them a business card, ask them to connect and walk away? I certainly hope not. I would expect you to introduce yourself and give them some sort of reason to keep talking. LinkedIn is no different.