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Useful Tips and Tricks to Help You Grow

2 min read

Sales and Marketing Working Together is a Platitude

By Dan Kraus on July 26, 2018

Let’s say you have a sales team of between two and ten people. I’m going to make an educated guess that one of three things is happening:

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2 min read

Leads: MQLs and SQLs

By Claire Motz on June 27, 2018

What kind of lead do you have and how do you know when marketing should pass the lead to sales for follow-up?

Lead generation in B2B marketing is critical. If you have a marketing team or work with a marketing agency, hopefully leads are coming in – but what happens when the quantity of leads surpasses the quality of leads? What it boils down to is knowing if your lead is an MQL (marketing qualified lead) or an SQL (sales qualified lead).

Topics: Leads-Sales
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