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Useful Tips and Tricks to Help You Grow

2 min read

How Pursuing Your Life’s Passions Can Increase Your Lead Generation

By Courtney Stallings on November 16, 2016

On the most basic level, client relationships are relationships you've thoroughly cultivated; business opportunities you've identified, nurtured, and closed. In a traditional mindset, one cultivates business opportunities from business networking, referrals, and website and marketing activities. All three are completely viable forms of lead generation, but by focusing only on those three activities, you’re missing the bigger picture.

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3 min read

Will Inbound Marketing Solve My Lead Generation Problem?

By Dan Kraus on December 7, 2013

The short answer is no. But the short answer is never the complete answer.

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3 min read

How Can a Small Business Marketing Consultant Help?

By Dan Kraus on October 22, 2013

Once upon a time, there was a technology firm that thought they had it all together. They had a couple of good sales folks and two marketing managers. Their website was based on a modern, up-to-date platform. The year was poised for success and growth from a 4m firm to a 5.25m firm.  Then, in a blink of an eye, it all changed. One salesperson left and one of the marketing staff left, and now the owners were back to working IN the business instead of ON the business. And with two staff members gone, the remaining staff felt overwhelmed and left behind.

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3 min read

Why Getting Testimonials May Be Difficult

By Dan Kraus on October 15, 2013

All consumers, business or personal, go through the process of getting to know, like, and trust your organization or team before they will try your products/services and buy from you. Testimonials and case studies from your current clients are a key component in building trust. If you are having a difficult time getting testimonials, it may be time to do a little digging to see what is really going on with your organization.

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3 min read

Five Ways to Use Testimonials to Generate Leads

By Dan Kraus on October 2, 2013

Testimonials from your clients (or partners) are traditionally used in the sales process to help a prospect develop trust. Trust that you or your product does what you say it does. What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads.

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2 min read

I Need a Website

By Dan Kraus on August 16, 2013

So, if you are saying you need a website, I am going to assume you are right. It might be for your business or for your cause. Or maybe its because you have a website, but it isn’t working for you; that is, not accomplishing the goal you have for it to increase your business.

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3 min read

How to Get Found In the Sea of Content

By leadingresults on August 4, 2013

Search Engine Optimization (SEO) is a hot topic. How do you get found amid a sea of other websites out there? There are three main ways that you can get found online. The easiest way (please be clear, I did not say best!) is to buy Pay-per-click advertising. The second easiest way (again, not best!) is to hire a firm that specializes in SEO and hope they can get you listed where you want, without getting you blacklisted. The third way is go do good old fashioned content publishing. Let's take a quick look at all three methods.

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2 min read

When your digital and online marketing is working

By Dan Kraus on July 2, 2013

Here is a note we recently got from a client.  Names have been changed to keep anonymity, but the results are clear.

"Last week a company called XYZ widgets visited our web site. They were in our CRM system, but we didn’t have them in our pipeline due to management changes and difficulty getting through to speak with someone. Our sales team member called the company after their visit to our website was recorded and reported through the Visitor Insights tool that you installed on our website.  We had an appointment with them this morning. The salesman sent them the link to the video page that we recently got put up with your help and two people from the company viewed the videos. They told us that because of the videos they felt they needed to take a closer look at our product.  This represents approximately $75,000 to $90,000 in potential business that we would have missed out bidding on."

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3 min read

4 Months of Lead Optimization Using Inbound Marketing

By leadingresults on June 17, 2013

I considered labeling this post/case study “Why your blogging isn’t working” but instead, I’m presenting the results for an HVAC client of ours in NY who had been using inbound marketing via Hubspot since February.

I just started doing this case study when I was asked:

 "One of my friends said he tried blogging and it didn't work at all for him.    How do you know if this blogging and 'inbound marketing' is working for us?"

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3 min read

CRM Systems are not a Magic Bullet for Business Development

By leadingresults on May 31, 2013

As a CRM consultant for over 10 years, I learned that the main reason that companies would implement CRM was to get to know their customers better and increase sales and marketing effectivness. What stumped me the most is that companies would spend a ton of money on a CRM system and training, and then not really use it. Most companies have hundreds or thousands of contacts in their database but not really much engagement with those people.

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